ITV is a very clever idea. One factor that could allow it to become more popular in our society is the idea that people can shop from home. Today people are busier than ever, so having the convenience to shop from home is a major factor that could motivate more people to use ITV.
However, ITV has some features that could discourage people from using it as well. It is not a social neccesity, therefore it won't become extremely popular until it becomes one. I believe that the positives will outweigh the negative aspects of iTV and it will become a major part of the entertainment experience.
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