I don't find it hard to believe that radio s experiencing a decline in listeners. The way technology has advanced over the past few years, it is a miracle that radio even still functions. I personally listen to the radio very seldom. CD's and mp3 have stolen a lot of radio listeners. People can choose what they want to listen to and keep a very large selection of music with them at all times; making the radio almost obsolete.
Not to mention the impact the ipod has had on the radio. Now, the people who used to listen to the radio live, listen to it on podcasts at their own convenience. CD's, mp3's, and podcasts are also commercial free, which is another reason I don't listen to the radio. Some people may have a certain program they like to listen to. Another time when people may actually listen to the radio is when they don't feel like controlling the music they listen to. The radio is like listening to a mixtape. Like having a personal DJ in your house.
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